Ziggle
Rebrand

The Brief

Ziggle is a Korean-inspired fried chicken and burger joint with three locations across Auckland. The name comes from the Korean word for the sizzling sound of food hitting the grill, and they wanted a brand identity that captured that energy—something bold and fun, but with a nod to their cultural roots and a classic diner feel.

The Execution

We developed a brand that feels familiar but fresh—starting with a hand-painted style wordmark that gives it a slightly retro, lived-in edge. The visual system includes a strong colour palette, playful illustrations, and a tone that’s confident without trying too hard. Everything was designed to roll out smoothly across digital platforms and physical spaces, from signage to packaging. It’s a brand that feels approachable, energetic, and built to grow.