The Brief
Summer Jam needed a strong, unified visual identity across the entire event. The goal was to create a bold environment that matched the energy of the game while making it easy for players, fans, and partners to move through the space. We were tasked with delivering full environmental graphics, wayfinding, court design, and supporting experiential moments that would elevate the overall atmosphere.

The Execution
We rolled out a cohesive visual system across the full event footprint, from large-scale environmental graphics to clear, integrated wayfinding that guided people naturally through the venue. The custom court design became a centrepiece for gameplay and content capture, while supporting experiential elements like the slam dunk camera added extra moments of interaction without distracting from the core competition space.