Commercial
Bay Spring

The Brief

Celebrate the launch of the new spring season in Commercial Bay through physical and digital experiences. The team at Commercial Bay wanted to create a festive moment of discovery for consumers exploring the shopping precinct.

The Execution

By launching a brand called “Happy Plants & Flower Friends”. This would be our vehicle to create moments of spring joy both physically and digitally. We partnered with digital artist EwSplat and digital agency New Territory to create an augmented reality Instagram experience. This was activated throughout the space to create fun photo capture moments. The filter was used as a competition mechanic to drive sign up to mailing lists. This project was a balance of bespoke physical signage and AR digital experiences.