SCC
Rebrand

The Brief

Super City Construction is a family-run business in Auckland. They wanted a brand redesign to move away from their previous identity that featured the Auckland skyline. The clients only requests were to keep the name of the company and “make it blue”.

The Execution

SCC is both a commercial and residential builder, they take on projects of scale with multiple stakeholders and elements before completion. After consumer insights, we worked on reducing the name of Super City Construction to SCC. This allowed us to create a solid brand mark for the client. This brand mark was the keystone to
all other graphic elements being used as patterns and for image holding devices.