The Brief
The launch of the Pegasus 41 needed to land strongly at retail, translating campaign energy into physical store environments. The focus was on building presence across multiple retail touchpoints while telling a clear product story around performance, innovation, and legacy.

The Execution
Using campaign assets as the foundation, we created dynamic in-store and external displays that shifted with the pace and energy of the shoe. Layered visuals and spatial storytelling created moments that pulled consumers into the Pegasus world while strengthening visibility and consistency across every retail location.