The Brief
The Nike Run Summit was an invite-only innovation showcase, bringing together some of the Southern Hemisphere’s top athletes to celebrate everything Nike Running stands for. The challenge was to create a presence that felt worthy of the audience while turning Melbourne into a visible celebration of Nike running culture. The work needed to live beyond a single venue and make the summit feel like a true city-wide moment.

The Execution
We delivered environmental graphics and brand moments across Nike offices, partner hotels, and one of Melbourne’s busiest footbridges. By placing the work directly into the paths runners and visitors already move through, the summit showed up across the city in a way that felt natural, visible, and impossible to ignore, turning Melbourne into a live showcase of Nike Running.