The Brief

Roti Bros came to us with a solid start—a name, a logo, and a typeface—but needed help building the rest. With a new store about to open and a growing product range, they needed a brand system that could flex across packaging, signage, and physical space easily.

The Execution

For the shopfront, we took cues from the heat and glow of an oven –wrapping the windows in optically clear orange film, layered with minimal ecru vinyl to keep it clean but distinctive. Inside, the colour does the heavy lifting, casting a warm glow across the space. For packaging, we designed a universal box structure that could adapt to new flavours without the need to reprint everything. Easy to produce, easy to update, and practical for a small team rolling things out in real time. Simple moves that let the product do the talking.