The Brief

Neil is a brand built around a single illustrated character—yep, his name’s Neil. The idea was to create something playful and full of personality, but still clean and minimal. Nothing too loud, nothing overdesigned—just a simple identity with a bit of charm.

The Execution

We kept things stripped back so Neil could do the talking. The design system is built around bold, unfussy visuals that give the character room to breathe. It’s light, a little quirky, and doesn’t try too hard. By balancing simplicity with personality, we landed on an identity that’s both fun and easy to live with—neat, clear, and unmistakably Neil.