Great Big Guide

The Brief

After the reopening to tourists of New Zealand’s boarders due to Covid restrictions, Commercial Bay wanted a way to introduce themselves to new consumers flocking back to Auckland. The brief was an open one, with the main goal to create a piece of content, either physical or digital, to be a quick get-to-know the brand piece.

The Execution

With the reintroduction of tourists being huge news for the countries economy, we decided to create a broadsheet guide celebrating the event and highlighting Commerical Bay’s unique offering. With nods to both traditional newspapers and fashion editorial mags, we designed a printed guide that was distributed across the city at all major tourist venues.