Gang Called Speed

The Brief

Nike was gearing up for Air Max Day 2024 and dropping a brand-new silhouette: the Air Max DN (also known as the Dn8). The shoe is all about movement, energy, and speed—and they wanted to bring that to life through a cultural lens. Enter A Gang Called Speed, a hardcore punk band from Australia known for chaotic live shows and an unmistakable raw energy. The goal? Use the band to help launch the shoe in a way that felt real, loud, and fast.

The Execution

This was never going to be a polished, picture-perfect campaign—and that’s exactly the point. We brought A Gang Called Speed front and centre in the lead-up to Air Max Day, showcasing the Dn8 through photos, videos. It was rough, fast, and hit hard.