Test Lab Packaging

The Brief

Iconic Auckland restaurant Fatimas were launching their own brand of at-home sauces and marinates for a limited release. They wanted to allow the people of New Zealand to recreate their legendary flavor with ease and in the comfort of their own kitchen. We were tasked with the brand identity, packaging, campaign and art direction of the launch.

The Execution

This was a test run for both the brand and the retailers. We wanted to lean into this testing phase of the brands new venture. We created the “Taste Laboratory” as the overarching concept for the brand identity. We designed a brand system that focused on the scientific approach of how they craft their recipes. To ensure this aesthetic was not too cold and unappetising, we blended warm inviting colours from the food with the technical typography.