Cheddar

The Brief

Cheddar is a neighbourhood burger joint that keeps things simple—no gimmicks, just really good smashed burgers and fried chicken, made with local ingredients. It’s run by locals and made for the community, and they wanted a brand that felt the same way: familiar, honest, and built to last.

The Execution

We took cues from the area itself—those old-school hand-painted signs you still see outside butchers and bakeries. The kind of visual language that’s been part of the neighbourhood for decades. We paired that with a bold, no-fuss colour palette to create an identity that feels grounded but full of character. It’s a brand that fits right in, whether it’s lit up on the shopfront or wrapped around a burger box. Straight-up food, straight-up design. Better with Cheddar.