BPBC Rebrand

The Brief

B.P Bartlett Construction came to us for a redesign of their existing brand identity. They felt it was dated and didn’t show the innovation, sustainability focus and premium quality of the product they offer.

The Execution

The approach for the redesign was to create a minimal brand identity that focused heavily on the imagery and story telling behind the BPBC team’s projects. By using green and a taupe as the primary colour palette, we nodded to their sustainability offering in the market. The brand features a clean and modular logo that forms the grid system for all graphic executions. The logo as the base of the grid represents BPBC being the foundation for all elements within a project.