AO Athletes Lounge ‘24

The Brief

For the 2024 Australian Open, Nike wanted to create a space where their athletes could pick up their tournament gear—but it had to feel like more than just a handover. The goal was to build an experience that celebrated the athletes, captured the energy of the event, and left a lasting impression before they even stepped on the court.

The Execution

We designed a space that felt sharp, elevated, and full of momentum. The brand identity ran through every detail—from curated product displays to graphic moments that tied back to the pace and intensity of the Open. The standout feature? A 50-camera bullet-time rig that gave athletes a moment to move, pause, and see themselves in a whole new way. It was part locker room, part film set, and completely built to hype them up for the tournament ahead.