AiOra Rebrand

The Brief

Help the team at AiOra rebrand and create a new line of packaging for the relaunch of the product. The brand was moving into the Chinese market and wanted a “distinctly New Zealand feel” to their brand. The brand needed an overarching identity that allowed  various SKUs under three pillars to be highlighted.

The Execution

The creative approach to this brand was to design a graphic system that celebrates the beautiful country of Aotearoa New Zealand. The products from AiOra are grown from the soil, caught in the waters and raised on the land. We felt this was integral to the word-mark of the brand and designed a visual device to represent each of these elements. This fit seamlessly into the brand name. Due to a large product range that was to be sold as sets, we created a numbering system to easily name and identify each product. The colour was derived from the space where each product originated. This brand is a love letter to New Zealand and its ability to produce amazing ingredients.